CONTENT PROGRAM

#eCommerce
#eMarketing
#Mobile
07h45 to 08h40

RECEPTION, REGISTRATION, COFFEE, PASTRIES AND VISIT OF THE EXHIBITION

08h45 to 09h00

WELCOME

Matthieu Dugal, Master
of Ceremonies Jean-Michel Coutu, Le Groupe
Jean Coutu (PJC) inc. Léopold Turgeon, CQCD

09h00 to 9h15

JÉRÔME FERRER: ONLINE READY-TO-EAT DELIVERY

Speaker: Jérôme Ferrer, Europea Group

09h15 to 09h45

THE IMPACT OF MOBILE AND TECHNOLOGY IN CUSTOMER RELATIONS

Moderator: Matthieu
Dugal Panelists: Guillaume Mercier, SSENSE / Jérôme Ferrer, Europea / Jean-François Sigouin, Shan

09h45 to 10h00

ART AND CUSTOMER EXPERIENCE: THE CASE OF THE SUITE BY JOHN LENNON AND YOKO ONO

Speaker: Philippe Demers, MASSIVart

10:00 a.m. to 10:30 a.m.

COFFEE BREAK AND VISIT OF THE EXHIBITION

10:30 am to 11:05 am

GOSSELIN PHOTO: AN AMBITIOUS OMNICHANNEL BET

Speakers: Jean-Philippe Boudreau, Absolunet and Roxane Lalonde, Gosselin Photo Vidéo Inc.

SEO STRATEGIES 2017

Speakers: Julien Ringard, Digimood and Paul Sanches, SEO Hackers Presented by Planet Hoster

PREVENTING & INVESTIGATING RETAIL LOSS WITH ANALYTICS

Speakers: Augustin NGuyen and Wesley Girdharry, SAS Canada
11:15 a.m. to 11:50 a.m.

MEASURING THE ROI OF GOOGLE & FACEBOOK CAMPAIGNS IN STORES: THE CASE OF MONDOU

Speakers: Luc André Cormier, Mondou and Sylvain Amoros, Konversion

MARKETING AND ARTIFICIAL INTELLIGENCE – BEHIND THE SCENES OF PERSONALIZATION

Speaker: Jocelyn Callier, Relation1

UNDERSTAND THE ECOMMERCE PARADIGM SHIFT AND HOW TO BEST DESIGN FOR YOUR CUSTOMER

Speaker: Oscar Roque, Interac Association
11:50 a.m. to 1:00 p.m.

LUNCH AVAILABLE AT THE CONCESSIONS ON SITE

13:00 to 13:35

INNOVATING IN A B2B SALES CONTEXT: FEEDBACK

Speakers: Gauthier Garnier and Stéphane Grünenwald, Kaliop / Robert Daoust and Judith Raymond, Novatech Group

DIGITAL TRANSFORMATION: HOW THE AMAZON EFFECT IS DISRUPTING THE RETAIL PARADIGM?

Speakers: Michael Kamel and Shadi Farha, PwC Strategy

MANAGING DIGITAL TRANSFORMATION: THE EXAMPLE OF THE ALDO GROUP

Speakers: Céline Bareil, HEC Montréal and Claire Bourget, CEFRIO
13:45 to 14:15

ECOMMERCE BEYOND THE WEBSITE – ARE YOU READY?

Speaker: Éric Dupont, Talsom

HOW TO USE THE INTERNET TO TRIPLE YOUR TURNOVER… WITHOUT SELLING ONLINE

Speakers: Michel Banville, Fifth Season and Bachir Saouaf, David &Goliath

VCOMMERCE, THE TRADE OF TOMORROW!

Speakers: Azad Abbasi and Rodrigo Vergara, IamGeniusVR.com
14h15 to 14h30

COFFEE BREAK AND VISIT OF THE EXHIBITION

14h30 to 15h00

SIMPLIFY MY LIFE AND I WILL REMAIN FAITHFUL TO YOU. HOW GESTOCK SEDUCED ITS CUSTOMERS IN A BEAUTIFUL WAY

Speakers: Claude Poulin, Laplaza.io and Christian Thériault, Gestock

PARLE: A WAY FORWARD FOR CUSTOMER SERVICE

Speakers: Patrick Lahaie, Office de la protection du consommateur / Julie Rioux, Les Magasins Trévi Inc. and Charles Horrell, La Compagnie de la Baie d’Hudson

WHEN THE CHANNEL ARRIVES

Speaker: Alain Brisebois, RONA
15:00 to 15:30

RETAILER PANEL: TECHNOLOGICAL AND DIGITAL SUCCESSION IN BUSINESS

Moderator: Matthieu
Dugal Panelists: François Roberge and Roméo Di Liello Roberge / Boutique La Vie en Rose – Charles and Lili Fortin / Tristan

15h30 to 16h00

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON RETAIL AND ECOMMERCE

Speakers: Hugo Larochelle and David Beauchemin, Google.com

16:00 to 16:30

MESSENGER MEANS BUSINESS: START THE CONVERSATION

Speaker: Jessica Sherrets, Facebook Messenger

16h30 à 17h00

LE COMMERCE RÉINVENTÉ

Conférenciers : Samantha Murray, Shopify Plus et Pierre-François Tellier, Altitude Sports

17h00 à 17h05

MOT DE LA FIN PAR MATTHIEU DUGAL

17h05 à 19h00

COCKTAIL DE RÉSEAUTAGE ET VISITE DE L’EXPOSITION

18h00 à 21h00

RENCONTRE MENSUELLE MTL + ECOMMERCE

Animateur : Ambroise Debret, MTL + ECOMMERCE
Conférenciers : Hockey Supremacy + Paul Barszcz, Structube

18:00 to 21:00

MONTHLY MEETING YOUTUBERS #YOUTUBEMTL / INFLUENCE YOUR WORLD INFLUENCE TON MONDE

Moderator: Patrick
Balyan Speakers: Ariane Thibault and Vee Thakrar, 66 Agency / Christian Hamel and Maxime Lemieux, Sook Media / Elie Prudhomme, Goji